Lime

The Idea:

I worked with Lime as a consultant to improve and optimize the promotion creation flow within their booking platform. The main goal was to simplify the process so that users could easily create complex or multiple promotions in just a few clear and straightforward steps. Many business owners who use booking systems are not technical, so the experience needed to be intuitive, efficient, and easy to understand.

The focus was on reducing friction and unnecessary complexity while still allowing the system to support powerful promotion options. This meant designing a flow where users could quickly define discounts, special offers, or promotional campaigns without needing to go through a long or confusing setup process. By restructuring the interface and improving the logic behind the steps, the promotion setup became faster and much easier to manage.

The improved flow also allows businesses to create, adjust, and manage promotions more flexibly. Whether they want to run short-term campaigns, seasonal discounts, or targeted offers for specific services, the system supports it through a clean and organized interface.

A challenge:

One of the main challenges was the wide variety of promotion types that needed to be supported. The platform serves businesses from many different industries, so the solution had to work for services such as fitness training, massage therapy, beauty treatments, hairdressing, wellness services, and other appointment-based businesses.

Because of this diversity, the system needed to be generic and flexible enough to support multiple business models while still remaining simple for the end user. It also had to accommodate different promotional structures, including percentage discounts, fixed-price reductions, special bundle offers, gift promotions, and limited-time deals across different services or assets.

To address this complexity, I focused on identifying patterns in how promotions were typically created and used. By grouping similar use cases and applying a few strategic design principles, it became possible to reduce the number of decisions users had to make during setup. This approach helped transform a complicated configuration process into a streamlined flow that allows users to set up nearly any type of promotion in just a few simple steps while maintaining flexibility for different business needs.